SEO friendly migration - Redirection of URLs

Migrate to WordPress

When moving your CMS site to WordPress, you may evaluate an SEO friendly redirect migration. Most likely, it won’t be possible to guarantee that your new WordPress site keeps exactly the same page/posts URLs of your current site. WP offers limited possibilities to create the URL pattern for your site posts and this pattern will be applied to all of them without exception. For example, in Drupal, each post is assigned a full individual URL address, so it’s easy to change the URL pattern depending on the type of post. Instead, in WordPress each post only stores a URL-friendly version of the post name, the full URL is created by WordPress adding the post name to the permalink structure common to the whole site.

To avoid damaging drastically the SEO of your site and losing all visitors trying to access to it through the old URLs, you should redirect all URLs of your existing site to the corresponding URLs in the new one. Do not worry, our migration services take care of this task!

The solution we propose assumes that the domain name of your new WP site will be exactly the same as the one used by your current site. In this case, we will use the Redirection plug-in to write “301” redirection rules to redirect users trying to access the site using the old URLs to the new corresponding WordPress ones. The WP URLs must use /%postname%/ as permalink structure (or at least one of the standard permalink structures offered by WordPress) for the redirections to work adequately.

If that’s not the case (i.e. WP uses a different domain name or folder), it’s still possible to write the redirections (by modifying the .htaccess file of your Apache server or the web.config one, if you use IIS). Contact us if this is your situation and we will evaluate it. After that, if we deem it possible, we will provide a separate quote for this scenario.

A word of caution: redirections may not work with URLs using non-latin basic characters or other characters not recognized as valid by WordPress in its URLs. If this is your case, let us do some tests with the kind of URLs employed in your site to make sure that we will be able to make redirections work for you (and depending on the results of the tests, we may recommend to go for .htaccess redirection strategy instead). Also, in case of Drupal, titles should not contain duplicates.

Though usually not so important, you may want to redirect as well the links to categories/tags (so that people using your current site category/tag URLs are redirected to the corresponding category/tag URLs in WordPress). If this is the case, let us know and we will study your case.

Posted in: Features migratetowpSEO friendly migration – Redirection of URLs